The client approached me to develop the full branding for a new generation of fruit-based energy drinks, starting with two flavors: elderberry and strawberry. The brand targets young adults aged 18–30 who are immersed in street and urban culture, passionate about nightlife, and inspired by streetwear and contemporary art scenes.
The goal was to create a bold, recognizable identity with strong, expressive typography, avoiding craft-style or luxury aesthetics. I designed the logo and visual identity, focusing on clarity, attitude, and impact—helping the brand stand out in a saturated market.
In addition to the branding, I also worked as a motion designer, creating animated content and dynamic visuals for the brand's social media presence. This included social media posts and motion graphics that align with the brand’s voice and connect with its young, vibrant audience.
Logo Design
Social Posts
Poster Design
